Find a supply opportunity that fits your capacity and margin
A roastery model for targeting cafés with a defined supply offer and following sample requests and proposals through to agreement.
A scenario showing how to use Joro; it does not represent an actual customer or an achieved sale.
Where does the sales opportunity stall?
A large number of cafés does not mean a large number of suitable opportunities. Volume, timing, and location can make an opportunity uneconomical.
Start with a need you can serve
A signal worth reviewing
A recent supply request or an expressed search for a vendor. A branch opening is worth reviewing, but it is not proof of a purchase request.
What should you exclude?
Volumes above capacity, locations outside coverage, or terms below your acceptable margin.
From an opportunity list to sales follow-up
- 01
Define delivery area, monthly capacity, minimum volume, and offer price. Use these criteria to accept opportunities.
- 02
Collect matching cafés and review their need signals, recording a clear reason to accept or exclude each opportunity.
- 03
Prepare a supply offer and enquiry page, then a message asking about volume and timing before proposing an agreement.
- 04
Track samples and proposals as separate tasks. Update the deal on agreement and record sales confirmed by your team.
Give the conversation a reason
Suggested wording to adapt after checking the customer's need and your offer details:
I saw that you are looking for a coffee supplier. We serve your area with defined volumes and delivery schedules. What quantity and schedule do you need so we can prepare a suitable offer?
What should you track instead of guessing?
- Cafés matching supply terms
- Sample requests
- Active supply proposals
- Confirmed supply agreements
These are measures for your plan, not achieved results for this model. Record sales when confirmed, and review where buyers stall before changing the offer.